![Collaborative Strategic Planning and Management [CSPM]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUzQSGAJfj2CU0nVdvYnBLEsd5erYnU-PsQJT_xnLcYI_oRJ9RxlKuWu_uQEdkYLJmiiFRh8yK8OUlSAOmdmlSkJpWbJ_qd7Pggc1avLd2WszNa9vKxAg6HSr49QbmPScYvFAtIsIFLko/s1600/CSPM+PIC4+FULL.bmp)
Customer Service and Corporate Strategy are key functional drivers of supply chain strategy. Collaboration efforts often do not succeed because vital long-term details are ignored. Therefore, short- and long-term business strategies should also be factored while evolving supply chain goals to achieve business objectives. After deciding on the right supply chain capability for the business the supply chain performance vis-a-vis capabilities required for achieving the business goals should also be determined and incorporated into the collaborative SCM goals. Business strategy in terms of the defined strategic focus areas should be mapped in strategic focus matrix to incorporate business objectivity in supply chain collaboration. For instance, if the business goal is to achieve cost leadership through improving cost structures, then strategic focus areas include: inventory cost (IC), production cost (PC) and logistics cost (LC). Applying this to the strategic focus matrix extended SCM Goals would be as shown below.
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| Strategic Focus Matrix: Aligning Business Strategy with SCM |
Evolved objectives should be mapped to existing supply chain capabilities across the chain to determine the exact capability gap. Level 1 Metrics of supply chain operation reference (SCOR) model offers a scientific approach to assess the current supply chain performance and hence the required capabilities for achieving SCM goals.
Great post! Aligning joint goals with overall business strategy is critical for driving collaboration and ensuring that all teams are working toward the same objectives. For B2B businesses, this alignment should extend to a cohesive B2B marketing strategy as well. A well-executed B2B marketing strategy ensures that all departments, from sales to marketing to supply chain, are working in sync, maximizing efficiency and delivering consistent messaging to customers. When the entire business is aligned with clear goals, it not only strengthens internal processes but also enhances customer satisfaction and long-term growth. Looking forward to more insights on this topic!
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