Five Phase Supply Chain Collaboration Evolution Process


Collaboration is to create value. Often, creating value requires significant change. A transformational change is usually driven by new constraint(s) or the need to achieve next level of performance.  John Kotter (1990) in his book “A force for change: How Leadership Differs from Management” advocates eight phase model for successful change. 1. Establish a sense of urgency, 2. Create a coalition, 3.  Develop a clear vision, 4.  Share the vision, 5. Empower people to clear obstacles, 6. Secure Short term wins, 7. Consolidate and Keep moving, and 8. Anchor the Change. Kotter’s model focuses on organizational change showing similarity to supply chain change through strategic collaboration. First three stages of Kotter  model describe how a change initiative begins at the top and with three separate actions by the leaders: (1) establish a sense of urgency; (2) create the guiding coalition; and (3) develop a clear vision.

 
As referred in Kotter’s model, supply chain transformational change initiatives also evolve by establishing a sense of urgency, creating the coalition and developing a shared objective among supply chain members. However, no successful transformational change occurs without proper leadership. “Or they must have been very lucky”, Kotter explains. Collaboration efforts often fail because right partners are not chosen priorly. Thus establishing supply chain leadership followed by selection of right partners should precede the three stages of Kotter’s model.

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